Released on = February 22, 2007, 2:22 am

Press Release Author = Michael Banks

Industry = Internet & Online

Press Release Summary = Pay-per-Call leverages the power of the Internet to match
buyers and sellers, then allows them to conduct business in a way both parties are
comfortable with - the telephone.

Press Release Body = Santa Barbara, CA, - Feb. 16, 2007 - ValueLeads,
http://www.valueleads.com, a pioneer in Pay-Per-Call marketing, today announced the
inclusion of co-registration sites and affiliate networks as call providers. The
Santa Barbara, California-based company generates phone calls from online consumers
and forwards them to advertisers willing to pay for leads from new prospects. It
works like this: Consumers searching the Internet for products and services see ads
in search engines, web sites, directories and ad networks that link to a \'landing
page\', a colorful microsite featuring an advertiser\'s products along with his
toll-free phone number. If the consumer is interested in the product s/he picks up
the phone and talks directly to the advertiser. Advertisers pay for phone calls
from new customers rather than clicks to their web site. According to Earl Brown,
ValueLead\'s CEO, \"Pay-Per-Call leverages the power and reach of the Internet to
match buyers with sellers, then allows them to conduct business in a way both
parties are comfortable with - the telephone.\" The benefits of pay per call are
being discovered every day by advertisers looking for more business and anxious to
tell prospective customers about their products.


The Kelsey Group, a popular Internet research, analysis and advisory organization
forecasts that pay per call advertising will become a $4 billion advertising service
within 2 years. Much of this growth is attributable to pay per call\'s direct
response model in which advertisers pay for phone calls from a potential customers
rather than clicks to their web site. A recent report points out that one out of
three people who call a business are ready to transact, compared to only about 2%
who click on web sites.

\"Pay Per Call is where Pay Per Click was 7 years ago.\" says Brown. \"It's an
improved method of putting buyers and sellers together. The accountability and
return on investment for both advertisers and call providers is enabling
Pay-Per-Call to evolve into one of the Internet\'s most popular and cost effective
performance-based vehicles,\" Brown says.

The ValueLeads and Pay Per Call business model is based on two significant shifts
in interactive advertising that is starting now and will become the standard over
the next couple of years:

First, direct response, performance-based marketing is the next wave of
interactive advertising, especially for the Internet. More and more, advertisers
are demanding accountability. This means that as merchants grow weary of
click-based or impression-based ads impossible to quantify and with sparse
conversion rates they will increasingly require ad buys that put prospective
customers in direct contact with them. Pay Per Call is the most effective way to
accomplish this goal.

Second, the 'rate card' for Pay Per Click, CPM and similar advertising will lose
influence and eventually be replaced by market-driven pricing and rates, as
offered by exchanges where advertisers buy ad inventory based on consumer
information.

As this trend grows, the effectiveness of every ad, listing, impression, and
response will be scrutinized thoroughly. A 'click through' to a web site pales in
comparison to the value of a telephone purchase inquiry by a motivated prospect. The
new standard of measuring the success of ad campaigns will not be the CTR, (Click
Through Rate), but rather, how often the merchant got to tell a prospect about his
product.

Marketers now recognize that voice contact has grown from a customer service
function into a sales conversion tool. Merchants get the opportunity to respond
to questions in real time and provide the details needed to close the sale. Take
the example of the Chrysler Group, which incorporated Click to Call into its
brand and dealer Web sites. Implemented originally to smooth the transition of
high-value leads from brand sites to local dealerships, the result was a huge
bottom-line improvement in phone conversions: Nearly 20% of phone - callers
bought a vehicle, compared to 10% conversions for traditional dealer calls. And
those sales happened faster: three to five days for a caller contact versus 35 to
40 days for a standard dealer inquiry.

With the proven demand for accountable customer acquisition, Pay-Per-Call
marketing is becoming a popular, lucrative and successful business model and
ValueLeads is positioning itself to become a leader in the industry.

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Web Site = http://www.valueleads.com

Contact Details =
Earl Brown, CEO
ValueLeads
3463 State St., Suite 444
Santa Barbara, CA 93105
Phone: (805) 569-2678
Web: http://www.valueleads.com
Email: ebrown@valueleads.com